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β€œFire Her, or Pay the Consequences”: Trump Escalates Feud With Netflix Board Member Susan Rice Amid Regulatory Scrutiny

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President Donald J. Trump took to Truth Social on Saturday to demand that Netflix Inc. remove board member Susan Rice or face unspecified β€œconsequences,” a public intervention into corporate governance at one of Hollywood’s largest streaming companies. The demand, made as Netflix pursues a high-stakes merger, adds a political dimension to business decisions that typically unfold behind closed doors.

In his message, Trump attacked Rice personally and questioned her qualifications, writing, β€œNetflix should fire racist, Trump Deranged Susan Rice, IMMEDIATELY, or pay the consequences. She’s got no talent or skills – Purely a political hack!” and adding: β€œHER POWER IS GONE, AND WILL NEVER BE BACK.” He also asked, β€œHow much is she being paid, and for what?”

Susan Rice, a former U.S. Ambassador to the United Nations and National Security Advisor during the Obama administration who also served in the Biden White House, joined Netflix’s board in 2023. The timing of Trump’s remarks comes as Netflix and Paramount Skydance compete to acquire Warner Bros. Discovery’s assets in an $83 billion deal now under regulatory review.

Trump’s post was accompanied by a screenshot of a message from conservative activist Laura Loomer, who framed Rice’s prior comments as a threat. Loomer wrote that Rice suggested corporations that β€œtook a knee to Trump” could face an β€œaccountability agenda” if Democrats regain power β€” language Trump echoed.

During an interview on the β€œStay Tuned with Preet” podcast, Rice discussed what she called accountability for corporations, media companies and institutions that she said had aligned with Trump’s interests. In that interview, Rice said: β€œIf these corporations think that the Democrats, when they come back in power, are going to … play by the old rules … I think they’ve got another thing coming.” She added that companies would need to prepare for possible scrutiny if political power shifts.

Rice also commented: β€œYou know, companies already are starting to hear they better preserve their documents… If they’ve done something wrong, they’ll be held accountable, and if they haven’t broken the law, good for them.”

Netflix did not immediately respond to requests for comment about Trump’s ultimatum or Loomer’s message. Bloomberg reported that Trump did not specify what β€œconsequences” he meant. Past actions by the president and allies have included public criticism of media companies, and officials including Federal Communications Commission Chairman Brendan Carr have weighed in on broadcast licensing matters in disputes over content, though there has been no indication of formal regulatory action linked to Netflix’s situation.

Some business and legal analysts note that Trump’s comments intersect with ongoing antitrust review of the Netflix-Warner Bros. deal by the U.S. Department of Justice, though the department has not publicly tied the board member issue to its regulatory evaluation.

Trump’s intervention marked a departure from earlier remarks in early February, when he told NBC News that he β€œshouldn’t be involved” in the Netflix-Warner Bros. acquisition process and suggested the Justice Department would handle any oversight.

The merger and related corporate governance questions continue to unfold as negotiators and regulators evaluate the competing bids and potential market impacts.

Featured image by Β Gerald Herbert/ AP

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