The Trump familyβs cryptocurrency empire is melting down in dramatic fashion, collapsing even faster than the wider digital market and leaving investors to wonder how something with so many bold promises could fall apart so fast.
Bitcoin has been sliding for weeks, losing about 25% since its October peak of roughly $126, 000. Yet the coins tied to the Trump name are dropping at an even sharper pace and showing no sign of slowing.
At the center of the mess is World Liberty Financial, the flagship crypto project marketed by the Trump family as a grand push toward financial freedom. Instead it has turned into a cautionary tale. The ventureβs token has fallen more than 30% from its September high.
Shares of Alt5 Sigma, once linked to World Liberty Financial and pitched as a forward looking fintech partner, have fallen 75% as the company faces possible financial reporting violations. Bloomberg reported that regulators are looking closely at the numbers, and the numbers do not look friendly.
Even the lighter side of crypto, the memecoin world, has not been spared. Coins named after Donald Trump and First Lady Melania Trump were once buzzing on social media, especially in January when the family returned to the White House. Now those jokes are getting old. The Trump coin has fallen 90% from its record. The Melania coin has nearly vanished with a 99% drop. If these coins were meant to be a fun tribute to the First Family, the market seems to have delivered its own punchline.
Another centerpiece of the familyβs digital dreams is American Bitcoin Corp, Eric Trumpβs mining company. Its stock faced a shocking fall on Tuesday when it lost more than 30% of its value in under a minute. By the closing bell the company was down 39%. The drop came right after American Bitcoin released restricted shares for public trading. The sudden rush of available stock triggered a sell off that would shake any executive. Bloomberg noted that the stock did manage a small rebound of 8.7% in premarket trading on Wednesday, but the damage was already done.
Eric Trump however is brushing it all off with confidence that borders on bravado. βIβm holding all my ABTC shares Iβm 100% committed to leading the industry,β he posted on X. He appears determined to convince supporters that this is only a rough patch. His optimism may be sincere, though the market seems to be voting another way for now.
Thanks @Coachjv_. Today our pre-merger private placement shares unlocked β these early investors are freely available to cash in on their profits for the first time which is why we will see volatility.
Our fundamentals are virtually unmatched and our differentiator: mining BTC⦠https://t.co/7h1Aqjt8iE
β Eric Trump (@EricTrump) December 2, 2025
The familyβs problems are not limited to new ventures. Trump Media and Technology Group, which owns Truth Social and is majority owned by Donald Trump, has slipped to around $11 a share. It traded at $42 in early January before the company made heavy bets on bitcoin. The timing of those investments now looks unfortunate, though supporters insist it will turn around when the crypto market rebounds.
Hilary Allen, a law professor at American Universityβs Washington College of Law, told Bloomberg that the Trump brand may be doing more harm than good. βThe Trump presidency has been a double edged sword for legitimacy,β she said. βTrump started launching his own crypto projects, many of which lost value very quickly. If the goal was to achieve legitimacy through the Trump family, thatβs not helped.β Her comments echo what many analysts have been whispering for months as Trump branded coins rose and fell with little connection to broader economic logic.
The familyβs shrinking digital fortune mirrors the broader turmoil in global crypto markets. Last month Bloomberg estimated that roughly 1 billion dollars had been wiped from the Trump familyβs net worth as coins, stocks and market confidence all trended downward. Their estimated wealth fell from 7.7 billion dollars in early September to 6.7 billion dollars by late November.
Still, Eric Trump remains upbeat. He insists the downturn is nothing more than a moment for bold investors to make big moves. βPeople who buy dips and embrace volatility will be the ultimate winners. I have never been more bullish on the future of cryptocurrency and the modernization of the financial system,β he told Bloomberg in November.
Featured image via The Daily Glitch Gallery
